SEO Bootcamp
Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis
Course Structure
- Introduction to Search Engine Optimization
- What is search engine optimization
- Meet the search engines
- How search engines work
- SEO impact on businesses
Off-Page Optimization
- What is off-page optimization
- The role of backlinks
- Best practices for link building
- How to build internal site links
- How to get backlinks
- Strategies for achieving high ranking
On-Page Optimization
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of sitemaps
- Examining the perfectly optimized web page
- On page optimization lab
Video Optimization
- Step to YouTube Video Optimization
- Keyword Research for Video Optimization
- How to Optimize YouTube Videos
- Factors that Affect Your Video Ranking
- Course Syllabus | SEO Bootcamp 2
- Types of Videos to Create
- How to Promote Your Videos
Mobile SEO
- Factors that influence Mobile SEO
- The importance of Mobile SEO
- A look at options for creating mobile friendly websites
- Characteristics of mobile websites
- Creating mobile focused content
SEO Audit
- What is an SEO Audit?
- How to conduct an SEO Audit?
- Tools for conducting an SEO Audit?
- SEO Audit Lab
Keyword Research
- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools
- Keyword research lab
Competitive Analysis
- How to identify your competitors?
- What to analyze?
- How to use your competitive analysis for keyword targeting?
- SEO Content
- What is SEO content
- Different types of SEO content
- Steps to creating SEO content
- Course Syllabus | SEO Bootcamp 1
- How to factor in your customer buying journey when creating SEO content
- How to evaluate your competitors content
Designing for SEO
- How to structure your website
- How to organize your web pages
- How to design your website navigation
- How to use rich snippets/structure data
- What are Meta robot tags
- How to use Meta robot tags
- What are 404 error pages
- Tips for creating 404 error pages
- What are 301 redirects
- How search engines handle 301 redirects
- The importance of canonicalization
- How to implement canonicalization
- How website speed influence your rankings and how to improve it
Measuring & Reporting on SEO Success
- KPIs for Organic Search
- How to Report on SEO Progress
- Demystifying SEO Reports