SEO

Search Engine Optimization or organic search is a practice of driving website traffic through the search engine results page (SERP). Over the years, it has become crucial for customers to search online using relevant keywords from different search engines like Google, Bing etc. and reach the right websites to make their purchase decisions. Brands invest in content, online presence, and visibility to rank higher and stay on the top of the search engines.

Organic search and SEO bring organic traffic, which is crucial to succeeding digitally.

Why SEO?

Organic search is the primary source of website traffic. This is a crucial part of overall businesses’ website performance and a critical factor in the buyer funnel to get conversation or engagement. As we know, Google is the leader in the search engine market, and brands need to follow the guidelines prescribed to gain high visibility and credibility as a trusted resource by Google, which works in a brand’s favour based on top-quality SEO and maintenance of high-quality websites.

SEO builds trust and credibility. The goal is to create a strong foundation for a beautiful website with a clean and practical user experience that is discoverable in search of trust and credibility of the brand’s digital presence. It takes effort, patience, and commitment from a brand to offer valuable products or services to a customer to trust.

Search queries, SERP analysis, data, and insights help SEO deeply understand what consumers search online for a particular product or service.

User experience- Every brand wants to rank better and maximize visibility, but it depends on user experience. A quality SEO intends to offer information as desired by users with fewer clicks quickly and easily.

Local SEO – With the rise in mobile penetration and cheaper internet, local search is critical for local, small, and medium businesses to stay relevant. Local SEO optimises digital properties for people to discover, find and make quicker transactions and engagement with local or regional brands. Using the brand’s website content, local citations, backlinks, and location-specific listings using tools such as Google My Business.

Use SEO tactics for prospects with visibility and solutions to their existing problems.

Have a good SEO and PR strategy for the long-term game as prospects regularly look up online for news, information, and solutions, which can enhance and boost the brand’s image.

SEO gives digital and social opportunities for brands to provide prospects with good content, sales support, products, and customer service strategies better.

SEO is quantifiable as it helps brands understand where they were, where they are and where they are going in digital performance.

With constant effort, time and budget commitments, SEO will only help brands to improve and stay longer in the market.

Conclusion

Today consumers seek product and service information online which drives brands to explore cost effective ways to stay relevant and reach them.

Businesses continue to explore and tap new opportunities such as video streaming platforms, podcasts, audio events, voice based searches, apps, super apps, wearables, metaverse and the Internet of Things (IoT) devices and the role of SEO changes constantly to adapt to them.